Management
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Develop Leadership Skills to Secure Your Small Business Success

Successful business owners shine at most aspects of operating their business.
Usually they’re great at planning, or marketing, or creative thinking or crunching
numbers, or knowing just how to satisfy customers. But when it comes to leading,
managing and motivating others involved in the business, whether employees,
outside sales reps or key partners, they sometimes fall short.

One reason is widespread confusion about the difference between “managing”
and “leading.” Leadership experts say they are two very different roles, even
though most small business owners consider them the same.

“Managing” implies structure, control, rules, deadlines and efficiency, says Ken
Blanchard, best-selling author of The One Minute Manager. But according to
Blanchard, “leadership” is nearly the opposite of “management.” Leading requires
actions that are more experimental, unstructured, visionary, flexible and
passionate. Managers and leaders think and behave differently.

Blanchard and his partner Drea Zigarmi spent seven years studying how business
leaders exert influence and how their values, beliefs and personalities contribute to
their success—or failure. Through it all, one finding was clear: A one-size-fits-all
style of leadership does not exist.

Owning a business automatically puts you in a position of leadership. Your goal is
to engage employees, partners, vendors, investors, independent contractors or
other participants in your venture in a course of action that helps achieve a mutually
shared vision. But being in a leadership position does not necessarily make you a
leader.

Many entrepreneurs turn to management techniques to enlist the minds and
muscles of the people they lead, but fail to capture an equally important
component—their hearts. If you merely work to focus activities of followers and fail
to engage them in a purpose, you won’t likely be seen as a good leader.

“The first step to becoming a better leader is to study yourself and get honest,
unfiltered feedback about how you are doing from the people you lead,” says
Blanchard. “You cannot effectively lead if you do not know your own values.”  

Try combining direction with support. Direction includes setting goals, scheduling,
specifying priorities, evaluating results, defining roles and showing how results are
to be accomplished. Support includes listening, praising and encouraging,
seeking input, sharing information, offering reasons for decisions and helping
others to solve problems.

For more leadership ideas, contact SCORE "Counselors to America's Small
Business." SCORE is a nonprofit organization of more than 10,500 volunteer
business counselors who provide free, confidential business counseling and
training workshops to small business owners. Go to www.scoredm.org on the web
or call (515) 284-4760 between the hours of 10:00 A.M. and 3:00 P.M. Monday
through Friday.